bmw / husky throws down the gauntlet
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nice find kelsow.
so if i read it right bmw intend to do similar as VW/SEAT/audi do with their cars in that they have different brands for different consumer groups. ie husky for the younger/ sporty crowd and bmw for the well to do, established crowd.
looking forward to seeing the products as at least husky now seem to have firm financial backing rather than the somewhat wobbly finances of the past.
just need berg to pull it together now.
so if i read it right bmw intend to do similar as VW/SEAT/audi do with their cars in that they have different brands for different consumer groups. ie husky for the younger/ sporty crowd and bmw for the well to do, established crowd.
looking forward to seeing the products as at least husky now seem to have firm financial backing rather than the somewhat wobbly finances of the past.
just need berg to pull it together now.
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- australia
cypher said:
thats very interesting , it is good to see a great bike like HUSKY in such good hands .
awilksch said:
From what I read the will stay in nortern Italy. But who knows what the future will bring. I am wondering what it will be like for the dealers. How involved will BMW get with the brand? Like you said, "questions, questions, questions"
It´s a win-win situation for everyone!
BMW is very serious about expanding their model-line up,
but what BMW is NOT having: a real offroad-dealernetwork
On the other hand dedicated Offroad Dealers have Husqvarna in their line-up,
but are often afraid of selling them because of bad service and parts-availabilty...(italian company)
It can only become better with the new mother
What BMW did actually? They bought a worldwide (existing)dealernetwork,
I don´t think that any of the existing Husky-dealers quit because of better service
So, let´s see what will happen within the next years
BMW is very serious about expanding their model-line up,
but what BMW is NOT having: a real offroad-dealernetwork
On the other hand dedicated Offroad Dealers have Husqvarna in their line-up,
but are often afraid of selling them because of bad service and parts-availabilty...(italian company)
It can only become better with the new mother
What BMW did actually? They bought a worldwide (existing)dealernetwork,
I don´t think that any of the existing Husky-dealers quit because of better service
So, let´s see what will happen within the next years
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