About racing a series: I agree it would have to be off road something or other. GNCC I think would be a good place to start as that series gets some coverage on OLN. But, this would require a tank that would accept a dry break system, otherwise with the right susupension tuning the bike would be awesome in this area. Next would be the National Enduro series. I read all the World Enduro Series stuff in cycle news, and I see that there are a couple of Husaberg's in the hunt. And since the Husaberg is the best handling off road bike around, this might be a good venue for Husaberg. Maybe someone like Fred Hoess as he always get's some coverage b/c he is a favorite. Also, the Nat'l enduro series gets some coverage in the mags. Someone posted a great idea in having Wolfman ride a Husaberg in one of the "BIG" events. Like the one out here in Coalinga in February, or, the other one in Wickenburg Arizona aound the same time.
Advertising: Higlight the fact that Husaberg's come with all the goodies, fat bars, adjustable bar position, FCR carb, Kokusan iginition, Air filter placed high for stream/water crossings, and no tools changing, serviceability IE very easy to work on. Maybe compare with the very short service/and or life of the Japanese components, not to mention hard to work on. SIMPLICITY. And most of all Handling. A fine example of this is last weekend my friends family, some other families and my own family were out riding at the Johnson Valley OHV area, the largest in the state. Anyway, my friends youngest son, 14, likes to ride everybody's bikes. He was riding his dads 02 520, and then my 01 501, and my 04 550. His comment, I like the Husaberg's better b/c they feel so much lighter. That pretty much says it all, from the mouths of babes. The 24 hour was a great example of this as well.
I have let seveal people ride my Husaberg's and they always come back impressed. The one question they always ask is, "Can you get a bigger Tank?" I tell them about the underseat one, and that's all I have to offer.
Sponsorship: Find some products that like to distinguish themselves from the rest. God I hate to say this, like NASCAR, their list of sponsors is quite amazing, very diverse.