My two old worn out pennies worth,
In my mind, being an engineer, I can really only think of few ways to sell more. Better product and cheaper price. Better product, well that really isn't necessary or an option, since they are already the best. That leaves cost. Jedi, if you are about selling more bikes, then offer them at less of a cut to yourself. Yes, you might say this isn't possible, since you already don't make much, but look at what Hyandai is doing with cars, good product, really cheap, and they are selling tons of 'em.
I see what you are asking as, how can we spread the Husaberg name and let people know these things even exist, right? Well, every dealer I go into in my area looking for something, they say, "What's a Husaberg?", and I respond with "The best dirtbike ever made, you are missing out!" Anywho, maybe a flyer, or some sort of ad campaign that simply "spreads the word". BTW the Dirt Rider ads are a great start!!!
Another way would be to show up at events. Again, I know, cost. But, the force rides wouldn't be a bad place to start. I know the east ride will be occuring at a VERY popular place for people to ride. People are going to wonder what is going on when they see 20 of these bikes they have never seen before, and whoa, look, a tent with the same logo, maybe I'll go check it out... Crap, send a letter to Two Wheel Tuesday to get them to show up and do a spot on this new growing brand that is better than the rest! You guys need to relocate to kansas or somewhere more centrally located for driving
Again, too much to ask.
Promotions: For instance. Offer a package deal, maybe once a year, where one could buy a berg, and at no extra cost, they would get one set of complete riding gear covered with Husaberg logos. So often do we see the "yamaha family" or the "Honda family", maybe this would help produce a Husaberg family. On that same note, why doesn't Husaberg or KTM offer a kids bike? Granted, that is not what they are about, but a replasticked KTM 50cc might do the trick. Offer family packages.
I really like the apparel and gear idea!!! Make them the LOSS LEADER, like bananas. Don't make money on them, hoping all of us will buy at least one shirt, pants, etc...
This problem really involves all of us too, for the more you sell, the cheaper it is for us to buy one in the end!!!!
-Parsko