Great question Dale. I do not care if Husaberg is "main stream" or not! I have never purchase a bike based on what everybody else is riding or thinks is the latest and greatest. I chose Husaberg because its chassis fits me( I am 6'2" tall), the engine is simple to work on, the suspension components are high quality. Anybody who knows me, knows I am a minimalist, and the Husaberg also fits my personality. Quirky engines and being different have never scared me away from a purchase! If any thing, being mainstream turns me away from a bike. Most people like seeing the Berg when I am out riding, it is, if anything, a good conversation piece. I also don't mind throwing a little "Husaroost" at the mainstream! I have to say that having a friend like BOSS around to help me get the bike sorted out was also a factor in my purchase, without his info before the purchase, I may not have bought the best bike I've ever owned.