How to advertise a Husaberg

Tuts and i got talking about how husabergs are marketed on the way home and we had an enthralling chat about how is best.

both in the UK and the USA (apparently as i don't know) the adverts are essentially a Husaberg photo and a list of dealers.

we agreed that Husabergs are now very reliable. we also agreed that the nearest dealer list should be now via a freephone hotline call.

i also stated that in the UK some major car makers had turned their business' around but that their reputation from the moment they were reliable tto when it was perceived by the public so: had taken ten years to recover.

so thought that with the aid of some of the 'puter geeks that we would see if we couldn't design a few posters.

BTW, if we're getting in to what models and changes husaberg should do? i thought that the 250katoom engine should be shared and that there SHOULD be a 380-400 and that the 650 should be pushed hard!

a tale
some of you may know that skoda's are cars and made a brilliant tank in 1938 from which the reich took a lot of good ideas.

skoda's cars were basic, incredibly reliable, but rough/basic when behind the iron curtain. when VW/audi bought them out, in order to change that reputation they first of all made sure they had new models with kjnown vw/audi engines and then
HAD TO SELL THEM TO THE PUBLIC. so what did they do?

REVERSE PSYCHOLOGY!

THEY PULLED THEIR OWN LEG IN EVERY ADD.

10 years on and despite skoda's being the equivelant of your (POLLOK) in the joke stakes are doing very, very well!

one of the adds depicts the skioda at the end of the production and the bloke flat refuses to put the badge on the front of the bonnet as the car looks so 'tasty'!.

i recall volvo did an advert whereby they showed a bloke with his head coming out of the bonnet, one out the sunroof and another out the bonnet. there was a barrel out the windscreen of this volvo 245 estate.

the caption underneath read "even we thought it was a bit of a tank".

reverse psychology!

so how about some advert ideas attcking their reliability repution?

ideas from moi
1) how about a photo of a gawky kid behind a husaberg parts counter with no customers?
caption:
"some parts of our business are suffering: but others not......."

2) or the same with the workshop? nothing in the workshop, two new bikes being wheeled away through the showroom door:
caption
"some parts of our business are suffering: but others not......."

3) before you ask: it's standard on a husaberg (picture a 'lad' with handfuls of aftermarket goodies going out the shop)

4) from tuts "here's a list of all the 650's that way under 250lb you can buy" then just the 650FE in a photo....

5) picture of a volvo and saab with the bike:
"reliable? well we couldn't be the odd one out now could we?"

6) a picture of a blurred husaberg passing a greasy mechanic:
"nobody, it appears, can hold a spanner to a husaberg" PS: in england we say if someone is sh** hot "nobody could hold a candle to him ....."

well that's my angle on advertising the huseys. and what have you?

regards

Taffy

i wish you could see those VW adverts. they make you really think. if you take the mickey out of your own product it means you've got to be really confident haven't you!

thing is, the public have to get it!

regards

Taffy

yes lee, i changed jobs at the end of november and the new guy had even less work than my previous so he laid me off 18/12 so i decided that instead of a huge rebuild for £30k on my house that i would do it myself. should be done for £15k and will have done far more than expected for that fee (so the £30k would have been 35-40).

didn't know the ads had changed in the states but we still have a bike pictured from the side over here and then a dealer list. simple and straight forward as well as costing just 1/2 a page.

i spent 8 years designing my own adverts for radio and newspapers. i would tell thewm what i wanted and they had people with the technology to implement it. one thing that DCR could do (are you similar?) is to use reverse type for the dealer list ontop of the advert.

so for instance, if you showed the shop counter from the counter up and then below was blanked, blue and a dealer list. this could become, the whole shop with the sign for the thick underneath the counter saying "parts" which tells you more.... in the meantime the dealer list is now in a thinner white so that you win both ways.

all the ad's that "say something" need a page i realise that. it's just that i feel that major in roads should be made into getting this reliability issue cleared and put to the side.

hope you agree about an entry level bike and that the 650 has a market all too itself.

lots there!........

regards

Taffy

been off air for 5 days due to computer melt down induced by none other than microsoft themselves (so who needs a virus then!) but really disappointed to see this thread not take off.

i thought we were going to 'shoot the breeze' or summink and have some great ideas! alas, i was wrong, do we not have some blinding ideas between us?

json
my favourite skoda ad was when the very last man on the production line goes to put the skoda badge in the middle of the bonnet. but before he does he stands back and has a look at the car, laughs and places the badge back on the side (inferring that the car is way too good for the skoda badge). not a word is spoken. just words come up at the end.

i think you got the golf as well didn't you? we had a golf ad that showed the design team getting older and the car changing, also their hair styl;es and clothes styles changed with them. superb!

regards

Taffy

been thinking further about the adverts.

what's to stop husaberg bragging about their niche? exclusivity?

the italians always have to have the most performance whereas the english sports cars go for panache. just an idea.

picture of a group of husabergs with the caption underneath:

"THE RIGHT CROWD BUT NO CROWDING"

just a thought.

regards

Taffy

yes but there's too much going on in one ad. there's no message at all. just a sea of shyte. with thinking like that you can't change the publics perception.

i wish i was good at imaging/cropping blah! blah! i'd love to put one or two together.

oh well!

Taffy