- Joined
- Aug 21, 2004
- Messages
- 531
- Location
- CA, USA
For those of you who do not know who I am, my name is Brett Saunders. I'm employed by BMG as marketing director for Husaberg in the US. I am also responsible for dealer sales in California, Nevada, Oregon, and Washington (and sometimes in New Mexico, Colorado, Utah, and wherever else I feel like going).
While I do not have formal training in marketing (my masters degree is in political science), I have run my own businesses for my entire adult life. And I feel like the business experience that I've accumulated has prepared me well for the job that I am currently doing. Many of you whom I've worked with know that I have a strong background in customer service, and I'm a true believer that "the customer is always right" (within reason, of course). And as many of you also know, I have a solid passion for what I do, and I take great pride in the growth that the Husaberg brand has experienced in North America.
Why am I telling you all this ?
My initial impression of the Husaberg dot org site, before I even agreed to work with BMG, was one of amazement. Here were a bunch of guys who had banded together and supported each other, accumulated a knowledge base, and shared information about a motorcycle brand that had experienced a terrible rollercoaster ride of issues. No support came from the factory or the importers. And it was such a valuable resource. This website had a lot to do with me coming to work for BMG, in retrospect. I figured that if a bunch of guys had the communal spirit to keep their collectively problematic bikes running, then I'd really be able to get them to support the brand as reliability and customer service improved. And to a point, I was right.
However
Maybe the adversity that the brand experienced was the glue that held the community together? Now that things are improving, there is nothing to complain about but ourselves? Maybe Husaberg owners in general do not play well with others? I don't know, but I'll tell you one thing:
I need this website.
I need this website because it's the one place on the web where a customer who does not already own a Husaberg can come to research the brand. Learn about the good and the bad. Hear first hand experiences. It’s grassroots marketing, and it's invaluable to me.
If you were doing research on the web, and you found the premier site for the product which you were interested in, how would you feel if you had to wade through posts where site members bickered with each other like six year old children about completely superfluous issues? You'd feel like it was a waste of your time, wouldn't you?
My hope is that we can get back on track. Personally, I'm going to stop posting anything that is not 100% related to Husaberg marketing, sales, or technical issues. That's right, no more pictures of my van Might not be as much fun, but it will be more targeted and more useful.
Yes, I know that this site does not exist to serve my needs. But I do believe that my needs are in step with the Husaberg community at large, and that this site is the most valuable resource available to that community. As long as we act like (well-mannered) adults, that is.
Cheers,
Brett Saunders
While I do not have formal training in marketing (my masters degree is in political science), I have run my own businesses for my entire adult life. And I feel like the business experience that I've accumulated has prepared me well for the job that I am currently doing. Many of you whom I've worked with know that I have a strong background in customer service, and I'm a true believer that "the customer is always right" (within reason, of course). And as many of you also know, I have a solid passion for what I do, and I take great pride in the growth that the Husaberg brand has experienced in North America.
Why am I telling you all this ?
My initial impression of the Husaberg dot org site, before I even agreed to work with BMG, was one of amazement. Here were a bunch of guys who had banded together and supported each other, accumulated a knowledge base, and shared information about a motorcycle brand that had experienced a terrible rollercoaster ride of issues. No support came from the factory or the importers. And it was such a valuable resource. This website had a lot to do with me coming to work for BMG, in retrospect. I figured that if a bunch of guys had the communal spirit to keep their collectively problematic bikes running, then I'd really be able to get them to support the brand as reliability and customer service improved. And to a point, I was right.
However
Maybe the adversity that the brand experienced was the glue that held the community together? Now that things are improving, there is nothing to complain about but ourselves? Maybe Husaberg owners in general do not play well with others? I don't know, but I'll tell you one thing:
I need this website.
I need this website because it's the one place on the web where a customer who does not already own a Husaberg can come to research the brand. Learn about the good and the bad. Hear first hand experiences. It’s grassroots marketing, and it's invaluable to me.
If you were doing research on the web, and you found the premier site for the product which you were interested in, how would you feel if you had to wade through posts where site members bickered with each other like six year old children about completely superfluous issues? You'd feel like it was a waste of your time, wouldn't you?
My hope is that we can get back on track. Personally, I'm going to stop posting anything that is not 100% related to Husaberg marketing, sales, or technical issues. That's right, no more pictures of my van Might not be as much fun, but it will be more targeted and more useful.
Yes, I know that this site does not exist to serve my needs. But I do believe that my needs are in step with the Husaberg community at large, and that this site is the most valuable resource available to that community. As long as we act like (well-mannered) adults, that is.
Cheers,
Brett Saunders