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Husaberg Marketing
- Thread starter LINEAWEAVER
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Re: Brett Saunders
For whatever the reason I "personally" have a built in dislike of sales and salesmen in general. I truly have no clue as to the why, I just do.
I owned a franchised dealership in my mid twenties, I hated every aspect except the wrench spinning. :?
Such being said, one is never too old for change. I am working on the bad "salesman" attitude.
Dale
For whatever the reason I "personally" have a built in dislike of sales and salesmen in general. I truly have no clue as to the why, I just do.
I owned a franchised dealership in my mid twenties, I hated every aspect except the wrench spinning. :?
Such being said, one is never too old for change. I am working on the bad "salesman" attitude.
Dale
- Joined
- Aug 21, 2004
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- 531
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- CA, USA
Re: Brett Saunders
Thanks for the props Dale.
I sometimes have a difficult time explaining to the numbers crunchers why / how I do what I do, but it really all comes down to a couple things - passion for a great product, and pride in a job well done. That, and being able to look down the road past the next paycheck. While you were (justifiably) skeptical at first, I think that you've come to see that I have the best possible intentions for growing the Husaberg brand. That's why our growth has been slow and steady, and we have not outpaced our ability to solve technical issues. The last thing I'd want BMG / Husaberg to do would be to sell the product and not support it. That might be good for short term return, but it would be disasterous for long term growth. So yes, I'm proud of our recent expansion, but I'm more proud that our bikes have been performing better than ever, and that our reputation for unreliable bikes is quickly dying.
Oh, and did I mention that I just like driving ?
Thanks again,
Brett Saunders
Thanks for the props Dale.
I sometimes have a difficult time explaining to the numbers crunchers why / how I do what I do, but it really all comes down to a couple things - passion for a great product, and pride in a job well done. That, and being able to look down the road past the next paycheck. While you were (justifiably) skeptical at first, I think that you've come to see that I have the best possible intentions for growing the Husaberg brand. That's why our growth has been slow and steady, and we have not outpaced our ability to solve technical issues. The last thing I'd want BMG / Husaberg to do would be to sell the product and not support it. That might be good for short term return, but it would be disasterous for long term growth. So yes, I'm proud of our recent expansion, but I'm more proud that our bikes have been performing better than ever, and that our reputation for unreliable bikes is quickly dying.
Oh, and did I mention that I just like driving ?
Thanks again,
Brett Saunders
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Hi Brett,
Spoken like a true salesman. I would expect nothing less!
Dale
PS
Your welcome and nobody likes driving that much! :lol:
Spoken like a true salesman. I would expect nothing less!
Dale
PS
Your welcome and nobody likes driving that much! :lol:
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We all have our roles to play in the evolution of the Husaberg brand. I'm very pleased with the present condition and future direction of the brand. I think BMG is doing a great job. As for that salesman Brett he just needs to burn that silver cowboy hat.
Did I forget to mention these bikes are the schiznit!
Get out of the house, go ride and have some fun.
Braaaap!
Did I forget to mention these bikes are the schiznit!
Get out of the house, go ride and have some fun.
Braaaap!
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....Marketing... is simply the ability of the seller to find out what the consumer needs and supply the product or service that fills those needs. Dale Lineaweaver is engaged in just such an activity and does a good job supplying products and services to the Husaberg owner.
Much of what Dale and many people dislike in the selling of products and services,often creating an illusion to attract customers,should be refereed to as merchandising.
Every product/service needs to be sold,a honest and knowledgeable sales person is an asset to both consumer and product...again it is the merchandisers trying to move unwanted or needed products that give the bad feeling to consumers.
Marketing and sales people are respected the world over,merchandising,primarily and american invention,is disliked the world over.
....It is said that" in truth nothing happens until someone sells something" think about it for a moment and you will realize it is the truth.
....cheers nsman
Much of what Dale and many people dislike in the selling of products and services,often creating an illusion to attract customers,should be refereed to as merchandising.
Every product/service needs to be sold,a honest and knowledgeable sales person is an asset to both consumer and product...again it is the merchandisers trying to move unwanted or needed products that give the bad feeling to consumers.
Marketing and sales people are respected the world over,merchandising,primarily and american invention,is disliked the world over.
....It is said that" in truth nothing happens until someone sells something" think about it for a moment and you will realize it is the truth.
....cheers nsman
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- El Sobrante, Ca. 94803
Hi Nsman,
Thank you for the reply.
I stand corrected.
It is the "merchandiser" ignorant of his / her product I despise.
Dale
Thank you for the reply.
I stand corrected.
It is the "merchandiser" ignorant of his / her product I despise.
Dale
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Gents,
I too have got to admit that the Husaberg brand appears to have sunshine in it's future thanks to the improvements in the bikes quality and aggressive marketing done by Brett and BMG. I don't have all the details, or mach of the details for that matter, but the proof is in the pudding, things have been looking up for Husaberg in NA since BMG took the reigns. Great job Brett!
Regards,
I too have got to admit that the Husaberg brand appears to have sunshine in it's future thanks to the improvements in the bikes quality and aggressive marketing done by Brett and BMG. I don't have all the details, or mach of the details for that matter, but the proof is in the pudding, things have been looking up for Husaberg in NA since BMG took the reigns. Great job Brett!
Regards,
Re: Brett Saunders
Gee Dale, I always thought we were FRIENDS........I'll leave ya with my favorite "salesman" line....."What are ya gonna believe, ME or your lyin' eyes?"
LINEAWEAVER said:For whatever the reason I "personally" have a built in dislike of sales and salesmen in general. I truly have no clue as to the why, I just do.
I owned a franchised dealership in my mid twenties, I hated every aspect except the wrench spinning. :?
Such being said, one is never too old for change. I am working on the bad "salesman" attitude.
Dale
Gee Dale, I always thought we were FRIENDS........I'll leave ya with my favorite "salesman" line....."What are ya gonna believe, ME or your lyin' eyes?"
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Re: Brett Saunders
Hi Rocky,
I have been enlightened thanks much to my friend Nsman. Come to learn it is the "ignorant merchandiser" for whom I have true contempt.
If a sales / marketing agent truly believes in and has intimate knowledge of his / her product then they warrant my respect.
Much of my personal problem is my inability to decern salesman from merchandiser.
No need to always agree as those whom walk what they talk are fine in my book. Simply back up what you say is all I ask. However and with regard to Posers, "off with their heads" :lol: LOL
Hope you are well RockyMt.
Sincerely,
Dale
RockyMt said:LINEAWEAVER said:For whatever the reason I "personally" have a built in dislike of sales and salesmen in general. I truly have no clue as to the why, I just do.
I owned a franchised dealership in my mid twenties, I hated every aspect except the wrench spinning. :?
Such being said, one is never too old for change. I am working on the bad "salesman" attitude.
Dale
Gee Dale, I always thought we were FRIENDS........I'll leave ya with my favorite "salesman" line....."What are ya gonna believe, ME or your lyin' eyes?"
Hi Rocky,
I have been enlightened thanks much to my friend Nsman. Come to learn it is the "ignorant merchandiser" for whom I have true contempt.
If a sales / marketing agent truly believes in and has intimate knowledge of his / her product then they warrant my respect.
Much of my personal problem is my inability to decern salesman from merchandiser.
No need to always agree as those whom walk what they talk are fine in my book. Simply back up what you say is all I ask. However and with regard to Posers, "off with their heads" :lol: LOL
Hope you are well RockyMt.
Sincerely,
Dale
The BMG team is doing a very impressive job of growing the brand. With the bad PR thru the broken motors scattered throughout the '90's, and then the 2000-2002 motor issues, the rep of Husaberg reliability has sunk very low. But since Hbg has moved production to Austria and fixed the problems, an built a very reliable bike. I admire the faith in the new product and the passion put forth by BMG (and Brett) that is obviously having a very positive effect on interested dealers. And even more impressive than the marketing is the pleased owners.
Once again, Kudos to BMG team!
Once again, Kudos to BMG team!
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Hi TM,
Not directed toward you, however, just in the event that some don't get it "my post was a compliment".
IE The current program has accomplished in less than two years what I personally could not in over a decade of trying via Husaberg performance and racing.
Like I have said before, one is never too old to learn.
Dale
Not directed toward you, however, just in the event that some don't get it "my post was a compliment".
IE The current program has accomplished in less than two years what I personally could not in over a decade of trying via Husaberg performance and racing.
Like I have said before, one is never too old to learn.
Dale
DaleLINEAWEAVER said:Hi TM,
Not directed toward you, however, just in the event that some don't get it "my post was a compliment".
IE The current program has accomplished in less than two years what I personally could not in over a decade of trying via Husaberg performance and racing.
Like I have said before, one is never too old to learn.
Dale
I think that was clear.
BMG and you had two different "charters". Yours has been to fix the problems and make the bikes faster, and you have done it for years. BMG has been to essentially convince people that your services aren't needed (ie. the bikes are complete and reliable). The challenge now is to find out how to keep your services "behind the scenes", as they do have value. Compliments are due to them and you.
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Hi TM,
I believe it a little late for such as I am no longer a representative of BMG / Husaberg.
I am however an independent contractor.
Thank's for the thought.
Sincerely,
Dale
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Re: Brett Saunders
[much of my personal problem is my inability to decern salesman from merchandiser.
sincerely,
Dale[/quote]
Five quick ways to tell the difference
1. Salesman listen as much as they talk,merchandisers never shut up.
2. Salesmen always ask about and try to solve your problems,merchandisers do not want to know
3.A good salesman always calls to make an appointment,he knows your time, as well as his. is valuable,a merchandiser just shows up.
4. A salesman knows his competitors products as well as his own,a merchandiser does not
5.A salesman talks about pricing as little as possible and always links pricing to the value of the product,a merchandiser usually starts his pitch with pricing and rarely strays far from the subject.
[much of my personal problem is my inability to decern salesman from merchandiser.
sincerely,
Dale[/quote]
Five quick ways to tell the difference
1. Salesman listen as much as they talk,merchandisers never shut up.
2. Salesmen always ask about and try to solve your problems,merchandisers do not want to know
3.A good salesman always calls to make an appointment,he knows your time, as well as his. is valuable,a merchandiser just shows up.
4. A salesman knows his competitors products as well as his own,a merchandiser does not
5.A salesman talks about pricing as little as possible and always links pricing to the value of the product,a merchandiser usually starts his pitch with pricing and rarely strays far from the subject.
- Joined
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- El Sobrante, Ca. 94803
Hi Nsman,
Sound information I am certain.
Thank you.
Dale
Sound information I am certain.
Thank you.
Dale
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