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February 23rd, 2006, 05:22 PM   #21
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Re: Husaberg.org Race Team?

Its good the hear that Jedi is thinking about how to promote the Husaberg brand through racing.We all know that it has been a tried and proven method to raise brand awareness and promote loyalty amongst the faithful.
To be successful at any endeavor the objectives have to be clear and attainable from the outset and supported with a solid plan. Although racing is fun it is also a business and requires funding to have any chance to fulfill the required objectives.
If the objective is to gain some favorable advertising copy then getting some results in high profile races is the course of action.If the objective is to get the Husaberg faithful involved and create a team atmosphere results are not as critical.
With the number of husabergs in use and available for sale each season it is unlikely the brand will get the attention of a high profile rider or sponsor.As such, it is unlikely that a full scale attempt to compete in any national series is practical at this time.Having said that I do believe that the brand could compete in certain selected higher profile events with good results.
I will be first to admit I know nothing of desert racing in any of its forms,but a great many Husabergs are used in this type of event,possibly because they have a certain advantage in this area.If this is the case it could be a cost effective way to break into the results.
Anyway thats my .02 cents,if I come across any revelations on my ceiling I will be pass them on. .....nsman
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February 23rd, 2006, 05:34 PM   #22
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Re: Husaberg.org Race Team?

Just had a great idea Jedi,maybe you should give the dealer principals free demos for a year.....so we could race them......ah....maybe thats not such a great idea
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February 23rd, 2006, 07:24 PM   #23
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Re: Husaberg.org Race Team?

Jedi, what did you eat, drink, or otherwise consume prior to bedtime last night ?
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February 23rd, 2006, 09:01 PM   #24
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Re: Husaberg.org Race Team?

Why not do something revolutionary, something never done before, and focus on the lower classes of racing? After all, that is where the greatest numbers are, with many people wanting to spend money on better equipment and technology, falsely believing that is the answer to success. All of these companies cater to the minority in the elite class, and neglect their largest customer base. The status quo is basically another form of aristocracy. Why not take the grassroots approach of being "the people's" company and support the lower classes? Since nobody does that, that would really catch people's attention.

I do not know how UHE is going to come up with that type of money, if a capitalist enterprise like BMG cannot afford it. The only people who could be counted on financially, are probably only the ones who donate to UHE each month, which is not a lot.

If this is supposed to be a husaberg.org team, I would much rather support one of us, someone from the site, like Fryguy, etc., and not some mercenary like Metzger and his ilk. With a limited budget, team support probably could only work by using volunteers from this site. Don't we already have a member here who competes in Baja on a Husaberg? Why don't we work with something like that, instead of starting from scratch?
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February 23rd, 2006, 09:32 PM   #25
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Re: Husaberg.org Race Team?

Just a few facts.
Husaberg will never be a bike for "the peoples". Like it or not if you own one you are in a pretty exclusive club.
BMG will bring in less than 600 units for 06. How big should the racing budget be for a number that small (my guess is real close to zero, and as well as it probably should be). BMG will sell every bike it can lay hands on without so much as spending a dime on racing.
If there is to be a race team, it will and probably should come from us (the enthusiasts). Financial backing would be minimal at best but I am betting that volunterism would be fantastic.

Dirt track is a great venue. The only problem is that you are promoting the engine and engine only, Once you get past the powerplant, there are not alot of OEM parts left. It's great for getting the name out there, but it does not speak much about the bike itself.

With all this in mind. I am still interested in doing something like this. I think we would have to focus on something small and doable like the Endurocross. From there perhaps we could build up to something else

Just my very opinionated 2 cents, and as always.....I could be wrong.
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February 23rd, 2006, 10:18 PM   #26
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Re: Husaberg.org Race Team?

Berger wrote...
"BMG will bring in less than 600 units for 06. How big should the racing budget be for a number that small (my guess is real close to zero, and as well as it probably should be). BMG will sell every bike it can lay hands on without so much as spending a dime on racing"

I would guess that BMG would prefer that # were closer to 6000 The stockholders of the parent company as well! The only, or perhaps I should say the most feasible way this can occur is with a race effort. Without it's racing heritage, I can't imagine anyone would have heard of Husaberg to begin with.

Now a small race team is cool and I am sure it would be fun, etc... But at the end of the day it won't make one bit of difference for BMG. No one cares if some privateer shows up on a Husey. But a true effort on the national level is news in and of itself! Can you imagine channel surfing and catching a glimpse of a Husey rider on the podium on Speed Channel?

For the record, I applaud BMG's efforts to make Husaberg a reputable business here in N.A. And I really have no stake/interest in their success. But since the Q is on the table... I guess I feel free to be a PITA

Again quoting Berger...
"Dirt track is a great venue. The only problem is that you are promoting the engine and engine only, Once you get past the powerplant, there are not alot of OEM parts left. It's great for getting the name out there, but it does not speak much about the bike itself."

I am sure it was in 04 the rules were changed where teams were required to use oem chassis' This was an effort to attract more factory support..
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February 23rd, 2006, 10:42 PM   #27
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Re: Husaberg.org Race Team?

how about the factory stating that it will hold practice days with a suspension and carburation tweaker on hand. "everyone can be a factory rider with husaberg".

knowing what i do now about suspensiona nd carburation i think some riders would be amazed! the team could charge for what it sold but offer it's information for free. kind of like a 'taster' as we call them in the UK.

so you're a clubman, you go practicing and you have people tell you to try a harder spring so they rip your forks out there and then and change them. you get charged a fair fee and the service is unique to husaberg.

they lose money but get a bit back as well. everyone is happy!

the offer could be in some series that the highest placed husaberg rider will get a 'factory (BMG) ride' the following season. again more people buy and use a husaberg BEFORE the investment is needed.

regards

Taffy
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February 23rd, 2006, 11:09 PM   #28
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Re: Husaberg.org Race Team?

Always remember....KTM is not interested in competing with itself. Last I heard total Husaberg production was well below 6000 units. 1/2 that number is probably closer. It's a supply and demand issue. It doesnt matter how much you advertise or put into racing. They only make a limited number of machines, and each one will find a home. I really dont know if they would even entertain the idea of producing say 10,000 units. KTM does not count on Husaberg to pay the bills so to speak.
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February 24th, 2006, 12:44 AM   #29
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Re: Husaberg.org Race Team?

very well said berger; but lets race like wind till the end!!!!!!!!!!!!!!!!!!!!!!
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February 24th, 2006, 01:16 AM   #30
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Re: Husaberg.org Race Team?

Originally Posted by berger
Always remember....KTM is not interested in competing with itself. Last I heard total Husaberg production was well below 6000 units. 1/2 that number is probably closer. It's a supply and demand issue. It doesnt matter how much you advertise or put into racing. They only make a limited number of machines, and each one will find a home. I really dont know if they would even entertain the idea of producing say 10,000 units. KTM does not count on Husaberg to pay the bills so to speak.

I have to say this is an interesting aproach to doing business... selling less bikes as oposed to more

I bet the Board of Directors would be shocked to hear of this plan! FWIW, I'd be suprised if any of them would give a rat's arse what color the bikes are that are being sold. Investors just want the best return...
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